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Easily calculate your engagement rate on YouTube!
Number of Views
Likes
Comments
Select a platform below to calculate your engagement rate.
1. Enter the number of views
2. Enter the number of likes
3. Enter the number of comments
4. Calculate your engagement rate
The engagement rate on YouTube measures how much users interact with your videos, such as through likes, comments, and shares, in relation to your total views.
To calculate the engagement rate on YouTube, add the number of likes and comments, divide that by the total views, and multiply by 100 to get a percentage.
A high engagement rate shows that your audience is actively interacting with your content, which can attract brands and help grow your channel.
An engagement benchmark is a standard for comparison. On YouTube, an average engagement rate typically ranges from 2% to 5%.
To improve your engagement rate, create engaging content, encourage viewers to comment and like, interact with your audience in the comments, and use calls to action in your videos.
On YouTube, engagement rates generally range between 2% and 5%. Smaller channels or more niche content can see higher rates.
Enter your total views, along with the number of likes and comments on your videos. Click 'Calculate' to see your engagement rate.
You can find your YouTube analytics in the YouTube Studio dashboard, where you’ll get insights into your video performance and engagement.
A good engagement rate on YouTube is typically above 2%, with anything over 5% being considered excellent.