TikTok Engagement Rate Benchmarks in 2025 (What’s Considered Good?)

If you're a creator or brand trying to grow on TikTok in 2025, there's one metric you can't ignore: engagement rate. It tells you how your audience is responding, whether your videos are being liked, shared, commented on, or simply skipped.

And in a platform where content moves fast and competition is high, knowing what’s considered “good” engagement today can help you stay ahead.

In this article, we’ll break down:

• What TikTok engagement rate means

• What’s considered a strong number in 2025

• The average benchmarks by creator size

• How to boost your own results

📌 Want to check your current engagement? Try our TikTok Engagement Rate Calculator and see where you stand.

Why Engagement Rate Still Matters

TikTok has remained one of the top-performing platforms for digital interaction. As of 2025, the average engagement rate per post is around 2.5%, which marks a slight dip compared to past years. That may not seem like a big change, but it’s sparking important conversations: are creators getting less reach? Is content fatigue kicking in? Or is the algorithm just getting stricter?

Engagement rate is still one of TikTok's strongest algorithm signals. The more people interact liking, commenting, sharing, the more likely your video gets boosted on the For You Page. And that means more reach, more followers, and more growth.

So, What Exactly Is Engagement Rate?

Let’s break it down. Your engagement rate measures how much your audience interacts with your content. On TikTok, it includes:

• Likes

• Comments

• Shares

• Saves

You can calculate it in a few different ways, but one of the most common is:

Engagement Rate = (Likes + Comments + Shares + Saves) ÷ Views × 100

Some creators also use follower count or reach instead of views, depending on their goals. In most cases, though, a rate between 1% and 5% is considered healthy.

If you want to skip the math, just head over to our TikTok Engagement Rate Calculator and let it do the work for you.

The Average TikTok Engagement Rate in 2025

Let’s talk benchmarks. The current average across TikTok sits at about 2.5% per post (by follower count). That’s a small decline from 2.65% in 2023, and it reflects growing competition and possibly some shifting user behavior.

But here’s the good news: if you're hitting over 2.5%, you're already ahead of the curve.

What’s even more interesting is how engagement varies depending on your audience size. Smaller creators tend to get higher interaction, while mega influencers, despite big reach, often get less engagement per follower.

Engagement by Influencer Tier (Yes, Size Matters)

• Nano-influencers (1K–10K followers) average around 3.69%

• Micro-influencers (10K–100K) see about 7.12%, and the top 10% even hit 13%+

• Medium influencers hold steady at 7%, with some growth year over year

• Macro influencers (100K–500K) drop to 6.65%

• Mega influencers (500K+) often land at 4.25% or less

What does this mean for your brand or strategy? Simple: meaningful engagement often comes from creators with smaller, tighter communities. If you're a brand, partnering with micro or nano influencers can give you more bang for your buck.

What Counts as “Good” Engagement on TikTok?

Here’s a general rule of thumb for 2025:

• 1%–2.5%: Needs improvement

• 2.5%–5%: Solid performance

• 5%–10%: Very good - you're doing things right

• 10%+: Excellent - often micro creators or viral content

Remember: quality beats quantity. It’s better to have 200 real interactions from 2,000 followers than 10,000 silent views.

How to Improve Your TikTok Engagement Rate

If your rate isn’t where you want it to be, don’t panic. Engagement is something you can absolutely improve with the right strategy. Here's what actually works:

1. Make Content That Feels Real

High production value doesn’t guarantee success. TikTok thrives on authenticity. Focus on storytelling, reactions, tutorials, or relatable moments. Use native trends, but add your own voice.

2. Stay Consistent

Creators who post 3 to 7 times per week often grow the fastest. Regular uploads help train the algorithm and build follower habit.

3. Talk With Your Audience

Don’t just post, engage. Reply to comments, pin top ones, stitch other creators, and encourage interaction in your captions.

4. Partner Smartly

Brands: don’t just look at follower count. Look at engagement rate. Micro-influencers often build stronger, more loyal audiences.

Creators: look for collabs that feel natural and align with your niche. Don’t force it.

5. Post at the Right Time

Data suggests that Wednesdays between 2PM and 5PM often perform well, but test this yourself. Use your TikTok analytics to find when your followers are most active.

6. Use Tools and Data

Don't just guess. Use TikTok’s built-in analytics or external tools to track which types of content perform best. Track your ER over time and adapt.

Real-World Example: How Brands Use Engagement

Take Rothy’s, for example, a sustainable fashion brand that used comments from followers to guide product development. They didn’t just post and hope. They listened, interacted, and created based on feedback. Their comment section became part of their product strategy, and it worked.

Other brands are using hashtag campaigns to spark engagement, encouraging users to participate while growing a sense of community around their content.

Looking Ahead: Trends for Engagement in 2025

The platform is evolving fast. Here’s what’s happening now and what to expect soon:

• Engagement is shifting toward community-driven creators

• Shorter, faster content still dominates, but long-form storytelling is gaining ground

• Niche creators are winning, those who go deep, not broad

• New engagement metrics are emerging, like daily ER, which helps track sustained performance instead of just viral bursts

Final Thoughts

TikTok engagement is no longer about chasing trends or going viral overnight. It’s about consistency, community, and content that resonates.

If you're not sure how you're doing, start by checking your engagement rate with our free TikTok Engagement Rate Calculator. Then use these benchmarks and strategies to build a plan that fits you.

Success on TikTok in 2025 isn’t about being everywhere, it’s about showing up where it matters most.